Choosing a name for a new lawn care business is an exciting and fun part of starting the business. It is the part of the whole process that makes it feel really official! There are several factors to consider when deciding whether to include your personal name in the business name of your lawn company.
- An important decision is whether the business should include a personal name – for example, “Bob’s Lawn Care” or “Smith Landscaping Group”. One benefit of this name structure is that customers do tend to appreciate the accountability of a personal name business. For example, behind “Bob’s Lawn Care,” there must be an individual named Bob that is somehow responsible for the work of this business. Furthermore, most clients would
prefer dealing with the owner directly, and a name like “Bob’s Lawn Care” certainly seems more personable and friendly than a completely generic name, like “Lush Lawns Landscaping”. - If you choose not to have a personal name in your business name, it is popular to include generic phrases that evoke certain positive emotions or connotations. An example might be “Pinnacle Lawns” or “Green Thumbs Landscaping.” Such names might sound a bit more professional and perhaps even seem to suggest a bigger enterprise than a company named after its founder, like “Fred’s Mowing Service”. Keep in mind also that selling a business is much easier to accomplish if the name of the business does not include a personal name in the title. Transferring
ownership of “Sal Smith’s Lawn Company” can be a bit more challenging than transferring ownership of “Green Fields Lawn Maintenance.”

